Does your Business Need a Rebrand or Refresh?

When you have a business, you have a bunch of responsibilities with it; the trickiest thing is that the duties don’t end at all. Most business owners believe that once their branding is done, they don’t have to do anything to promote themselves in the market. The truth is that rebranding and refreshing your brand is as important as branding.

The major question is – does your business need rebranding or refreshing?

Some of the signs that your business needs rebranding or refreshing are:

• There are a lot of changes in your company: If a lot of changes have been taking place in your company, it is time for you to rebrand your company.
• Your company has introduced something new: This is the biggest reason why a lot of business houses rebrand or refresh their brand in the market.
• Your business has flourished and reached new heights: If your business has suddenly reached its long awaited targets, you need to rebrand to create a new name and reputation in the market.
• Your business is terribly failing: Despite all the hard work, if your business has been failing constantly, then rebrand and see how it affects your business.
• Your company has reached a ‘saturation’ period: I am sure you know about the lifecycle of a brand, service or company; if your business is reaching its saturation phase, you may have to rebrand soon.
• You want to attract new customers to your products or services: Every business wishes to enhance its customer list; if you want new leads for your business, go for rebranding your image in the market.
• Suddenly, the competition has increased and you want to survive in the long run: Have you recently been beaten by a lot of competitors? Don’t worry – rebranding can help.
• Your business has been in the industry from a long period of time: How long has your business been in the industry? Improve its image by rebranding.
• There’s something missing in the current brand of your business: Look at your current branding strategy; do you feel like there’s something missing? If you say yes, then it is a strong sign you need to rebrand or refresh your business

Give our Red Chilli branding experts a call for further details on Bolton 01204 467866